Each day there is a new business trying to steal a piece of already-overcrowded online real estate. This heightens the competition and to add to it, Google makes hundreds of minor and major changes to its search algorithms. While some of the changes do not hurt search rankings, others do.
Ever since the lockdown due to the COVID-19 pandemic, SEO and online marketing has become more important than ever before. If you want to be a part of this dynamic online landscape, get onboard an SEO company in India and ask the experts to incorporate the following trends.
Voice search
In 2017, there were more than 33 million voice search queries. In 2019, approximately 20% of all mobile queries were voice searches.
So, you see, voice searches are extremely popular. Since most people use their smartphones to look for businesses around them or to shop online, it is convenience to search for things the way they speak. Today, most of the search queries are long-tail. This is because users want exact answers to their questions. Therefore, if your website is not optimized for voice search, it is possible that you are losing out on a lot of business in 2020.
Video Is The New Front Runner Of Content
No, you still cannot stop crafting blog posts and articles. People still like to read. But, people also like to watch videos that summarize the written text. Even Google loves videos. It is important that you include video as a part of your digital marketing strategy. If you don’t have the resources, reach out to an Indian SEO agency.
As per several researches, video is a part of 62% of Google searches. So, by embedding videos on your website and creating videos that support the content on your website, you can get more traffic.
Featured Snippets Continue To Grow In Importance
With the introduction of Google’s featured snippet, you can no longer just focus on optimizing your website for the SERPs. You need to optimize for featured snippets. If you don’t know, featured snippets are displayed at the top of a search engine’s result and they are short selections of text. The box also contains the link from where the text has been taken. They are specifically designed to instantly answer the query of a searcher. An SEO company India can help you optimize for featured snippets. They will structure your content as per the requirements of the snippets and increase your chances of being a featured snippet.
Influencer Involvement
Today, more than 17% of businesses spend a significant amount of their marketing budget on influencers. The reason for this is the importance of an influencer and their massive following. Working with an influencer can enhance drive traffic to a website, improve online visibility and also increase the content reach. You can get the most out of influencer marketing by working with influencers from your niche who already engage with your prospective customers.
So, reach out to an Indian SEO agency and start implementing these tactics to take your business to the next level.
Digital Marketing Guide 