Google is the father of all websites. It decides which website to keep at the top and which one keeps at the bottom based on certain parameters. Since Google Search results matter the most in the digital world, every business work hard to find ways of improving the performance of their website keeping all SEO-related guidelines in mind. Google is relatively very strict when it comes to giving website popularity. Simply, if you do not use your brain to enhance the functionality of your website, you are not likely to reach the top. Since the entire world has now been inclined to digitization, every business has started convincing Google. Any SEO company in India can help you get through the metric of average position.
Normally, it is known as “position” but, in Search Console, it is shown as “average position”. This simply means that it averages the position value for all kinds of impressions made on Google. The average position on Google Search Console is mainly calculated on the primary side of the page essentially from top to bottom. Then, it shifts in the same way to the secondary side of the page. But this method of calculation may change in the future. Further, each element in Google Search results has a single position, and it does not matter if it is containing single or different links.
Analyzing Your Position
The value of your position is simply very complex and is considered one of the complex metrics. This can undoubtedly mislead you if you are unable to understand subtleties. Any SEO company in India can help you get through this aspect. Analyzing your average position is easy. Read below to know in detail.
- Simply select a single-day option.
- Then, quickly navigate to the Dimensions tab.
- Over there, you will see Search Impression Share and Search Lost IS (rank). Both of them are made for better understanding. They can ideally tell you your average position throughout the day. They may also help you see if you have lost your impression share due to Ad Rank.
- Check the Pivot table for seeing or determining how many times in a day you were exactly in your average position.
Every SEO company in India suggests you check all the tables and get an idea of what exactly is happening with your average position. Particularly, this can greatly help you optimize your campaigns as well as get more and more conversions for the enhancement of your business.
How to Adjust Your Ad Position?
In case you are not feeling the satisfaction already being in an average position, you must decrease the level of your bid and get into a lower position for the best CPA. Either way, you can increase your bids and focus to increase your quality score so that your ad rank is enhanced along with the average position of your ad.
Recently, there has been a misconception about the average position of Google Search Console. It was said that the tab was removed by Google and everyone was shocked. But proofs said that it was only a glitch that can also be easily solved. You can easily access the feature of average position now. Simple, when you compare the data for a certain period, you will see that the section appears automatically. Any SEO company in India can help you in this part if you are still unable to access the section.
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